Winning in Gaming with Android

Vivien Dollinger

a. Mobile gaming market overview
As a short introduction an overview of the mobile market will be given. The mobile gaming history, which is astonishingly old, and ongoing market developments will help to establish a reliable impression of the current environment in which Android Games emerge leading to the next item on the agenda.

b. Android in the Mobile Gaming environment
First, we will look at the current Android gaming market on a general level in comparison with two other systems, one probably being the iPhone. Next, we will look at Android as a platform for Games from different business perspectives (for example: as an extension for browser game companies or as an innovative marketing channel (advergaming)) pointing out different strategies with their advantages and disadvantages.

c. Outlook
In the end an outlook on possible market developments will be proposed leading into an hopefully lively discussion.

This session aims at startups and developers interested in developing games with a business case and also all gamers, game-affine persons as many examples and mobile games market development details aim to create a nostalgic and at the same time encouraging atmosphere for developing games.