If you have a mobile application or are going to develop one, it is important to remember about one thing on the side — mobile analytics, and a process behind it — application tracking. Simply put, tracking means collecting, enriching, formatting and passing data about your app to your analytics tools. In this talk we will discuss why you need tracking and how to get the maximum out of it.
We will check use cases on when to track data, some popular tracking/analytics tools, configuration options, and customer privacy issues. Also, we will take a look at common developer challenges and possible ways to test the tracking output.