Developers love to create stuff. Yes, we do. Most times it is the easier part of the product lifecycle.
In this short presentation, I will take you to the other side. The side of "personas", "landing pages", "sales funnels" and all of this marketing mumbo jumbo. My goal is to show you how to create the app that people want and how to make it visible. Sadly, most developers don't know much about marketing process for finding user needs, building the audience and getting users for their apps.
This talk is based on workshop "Selling your product - basics of marketing for developers." that I have conducted on Codepot conference. I have presented it on Droidcon Turin 2015, but it is now updated based on my experiences from the last 2 years.